My name is Nick Hendriks. I'm a full-time link building specialist with 4+ years of hands-on experience and a proprietary database of 50,000+ classified Dutch sites. Not a generalist agency, but link building as a core craft, done by the specialist himself. One-on-one, transparent and cancel monthly.
At a generalist agency, link building is often a side product. A junior handles it next to SEO copy, Google Ads and social media. That leads to predictable results: standard outreach templates, the same 50 domains everyone uses, and too little attention to the quality of each placement.
As a link building specialist, I do nothing else. That means:
Read more about what link building involves in what is link building. Just want to outsource the service without digging deeper into the approach? Then go to outsourcing link building.
The approach suits business owners who take growth seriously and aren't afraid of hard numbers. Specifically, I work for:
The foundation of quality link building is site selection. Every domain is tested against these four criteria before it qualifies for placement. More background in how to spot quality backlinks.
The authority of the domain on a scale of 0-100. I only work with sites that have proven authority. For SMB link building, DR 20+ is the minimum, DR 40+ is ideal for sustainable growth.
A domain without traffic of its own adds little. I only select sites with demonstrable organic visitors. Without traffic, Google indexes the link less actively and it carries less weight.
The linking site needs to overlap with your niche. A roofing site with DR 60 is less valuable to your software company than a DR 25 tech blog. Relevance often outweighs authority alone.
I check for spammy links, PBN patterns and manual actions. A site that consists of spam itself is a bad neighborhood to be in. Only sites with a normal outbound profile pass the check.
From a no-obligation call to monthly reporting in four steps.
Free introductory call. We discuss your site, goals, competition and budget. Based on that, I build a concrete plan with KPIs.
Each month I select a list of candidate sites from the database that meet all 4 criteria. You receive the list in advance for approval.
Manual outreach to editors. Content is written by me or coordinated with the site. Placement within 2-4 weeks.
Monthly reporting: which links were placed, which rankings went up, which content is planned. Concrete and measurable.
Every situation is different. I don't work with fixed packages, but with a custom proposal, after a short introductory call in which I get to understand your goals, competition and current link profile.
Get in touch for a custom engagement. I'll review your link profile and competitors for free, and give you concrete feedback right away on what's needed. No obligation and no sales pitch.
No vague promises, just concrete deliverables:
What you don't get: mass-placed directory links, comment spam, PBN links, exact-match anchor stuffing or vague promises like "500 links for 50 euros". Only quality that is Google-proof.
From SEO colleagues and partners in the industry.
"Nick knows what he's doing when it comes to link building. He doesn't think in terms of individual links, but in a build-up that fits where a site needs to go. Easy to reach, thinks along instead of just executing, and no salesman with smooth talk."
"Nick helped me a great deal with various automation tasks. He is patient, responds quickly and is always easy to reach. Also a great sparring partner for link building and SEO. Highly recommended."
The questions business owners ask most often before hiring me.
A link building specialist acquires quality backlinks for your website through manual outreach to relevant domains. That includes site selection, editorial placement, anchor strategy, follow-up and reporting. All done manually, without tools that mass-place spam.
The investment depends on your goals, competition, desired authority and the number of links per month. I don't work with fixed packages, but with a custom proposal after a short introductory call. Get in touch for a quote, always without obligation and without a sales pitch.
I do nothing but link building, full time. No general SEO team that also does a bit of it on top of other tasks. That means deeper insight into the Dutch link market, stronger relationships with editors and an approach that is continuously refined based on results.
That depends on your budget and goals. In practice I work with packages of 2 to 10 quality links per month. Better 5 strong links than 30 weak ones, because quality has outweighed quantity since Google's Penguin update.
Every site is tested against four criteria: Domain Rating (authority), organic traffic, topical relevance to your niche, and a clean backlink profile without PBN or spam signals. I only work with sites that meet all four.
Month to month. No annual contracts. If it doesn't work or the fit isn't right, you can leave without any hassle. In practice, clients usually stay on for at least 3 to 6 months to see real results in the rankings.
Backlinks are crawled and processed by Google within 2 to 8 weeks. Ranking effects are usually visible after 2 to 4 months, depending on your niche and competition. Sustainable growth builds up over 6 to 12 months.
From online stores and business service providers to SaaS, construction, retail, healthcare and law firms. I prefer working with SMB owners who take growth seriously and can make decisions quickly.
4+ years of hands-on experience in link building for Dutch SMBs and online stores. Started in 2022 at JG Webmarketing, worked at Internet Impact as an SEO specialist and founded Hendriks Digital in Arnhem in May 2026. Active in the Dutch SEO community and shares insights on LinkedIn.
View LinkedIn →Dive deeper into the topics related to link building.
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How outsourcing works: intake, site selection, placement and reporting.
Read more →Schedule a free 30-minute call. I'll analyze your current situation, show you what link building can do for your site and give you a concrete plan. No sales call, just honest advice.