SEO Audit & Analysis for SMBs

First things first

You've already done the free scan. What does this add?

A fair question, and the most important one on this page. That's why the answer is at the top instead of the bottom.

Free

The mini audit

Automated, done in a minute.

More than 20 signals on your most important page
Four categories: technical, on-page, content, authority
Tells you what stands out
PDF in your inbox

Great for finding out whether something is off. Not enough to know where to start.

Paid

The full SEO audit

Handcrafted, within 10 business days.

Your entire website, not just the homepage
Comparison with the competitors ranking above you
Backlink profile: what works, what is noise, what is harmful
Keywords where you currently fall just outside the top 10
Every finding weighed on impact versus effort
A clear order, so you know what to do on Monday

The difference in one sentence: the free scan gives you a list, the audit gives you a plan.

What you get

A report you can act on right away

Written in plain language, so you or your web developer can get started immediately. Without having to learn SEO first. Technical and prioritization are in every package, links and competition from Complete up.

Technical

Crawlability, indexing, speed, mobile and Core Web Vitals. Including what is broken and what is merely not ideal, because that saves you a lot of pointless work.

Content and keywords

Which pages deliver results, which do nothing and which keywords you almost have. That last group is usually the quickest win.

Links and competition

How many sites really link to you once you strip out the noise, how that compares to whoever ranks above you, and where the gap is.

The order

Everything lined up by impact versus effort. At the top is what delivers the most for the least work. That's where you start.

Investment

Three packages, price known upfront

No quote process and no hourly rate. The difference is in how deep I go and how big your site is. Not sure which one fits? Let me know and I'll tell you honestly.

Basic

€499 one-time

For smaller sites up to about 25 pages.

Technical analysis: crawlability, indexing, speed, mobile
On-page: titles, meta descriptions, heading structure
What is broken and what is merely not ideal
Action plan ranked by impact
Report within 10 business days

Choose Basic

Complete

€999 one-time

For most SMB websites, up to about 100 pages.

Everything in Basic
Backlink profile: what counts, what is noise, what is harmful
Keyword research and pages that fall just outside the top 10
Comparison with 3 competitors ranking above you
45-minute walkthrough call
Report within 10 business days

Choose Complete

In-depth

€1,500 one-time

For larger sites and online stores up to about 500 pages.

Everything in Complete
Content gap analysis against 5 competitors
Internal link structure fully mapped out
Quarterly plan: what to tackle in month 1, 2 and 3
90-minute walkthrough call
Follow-up check after 30 days

Choose In-depth

Custom

More than 500 pages, multiple languages or domains, or an international online store. Then no fixed package fits, and I'll put together a proposal based on what is really needed. Here too, you get a fixed amount upfront, no hourly rate.

Request a proposal

All prices exclude VAT and are fixed, no matter how much I come across.
Is an audit not right for your situation? I'll tell you before you pay.

How it works

From request to action plan

No sales pitch, no back-and-forth over quotes. You know exactly what will happen upfront.

1

You submit a request

Via the form at the bottom of this page. Within 1 business day, I'll confirm whether an audit makes sense for you and when it will be ready.

2

You grant access

Just view access to Google Search Console. I don't need login details for your website.

3

I start digging

Technical, content, links and competitors. Done manually, with tools as an aid and not as the final verdict.

4

You get the plan

The report lands in your inbox, and we go through it together in half an hour. After that, you can get to work yourself.

Nick Hendriks, SEO and link building specialist from Arnhem

I make it myself

There's no account manager in between and no intern. I made the audit you receive myself, and I'm also the one who walks you through it.

Four years of link building and SEO for Dutch websites, with my own database of more than 50,000 reviewed sites. You'll notice that most in the part about your links, because that's where I can see what really counts and what is automated noise that Google ignores anyway.

One point of contact, from request to walkthrough call
No tool-generated report with a logo slapped on it
Honest advice, even if that means you're better off buying nothing right now

More about Nick

FAQ

Frequently asked questions

Everything you want to know before you request an audit.

How is this different from the free mini audit?+

The free mini audit is automated. It checks more than 20 signals on your most important page and tells you what stands out. The paid audit is handcrafted work across your entire site: I compare you with the competitors ranking above you, look at your backlink profile and your keywords, and rank all findings by impact. So you don't get a longer list of problems, you get a plan.

Which package is right for me?+

Look at the number of pages and at your question. If you mainly want to know whether something is going wrong technically, Basic is enough. If you also want to know why your competitor ranks above you, you need Complete, because that includes the links and the competitor comparison. In-depth is for larger sites and online stores where the internal structure itself can be a problem.

Not sure? Send me your website and I'll tell you which package fits. Even if that's the cheapest one.

How long does an SEO audit take?+

The report is ready within 10 business days of your request, often sooner for smaller websites. At the start, you'll hear which date to expect.

Is there a sales pitch attached?+

No. You're buying an audit, not an ongoing engagement. Afterwards we go through the report together so you know what's in it. If you then want to get to work yourself, or with your own web developer, that's perfectly fine. If you ask me to implement it, we'll discuss that at that point.

Can I implement the audit findings myself?+

Yes, that's what the report is written for. Every finding has an explanation in plain language and a concrete action below it. You don't need to be an SEO expert to get started.

What do I need to get started?+

View access to Google Search Console and, optionally, Google Analytics. I don't need login details for your website, the analysis runs on that data and external tools.

Who is this audit not meant for?+

Websites that have just gone live. Without a history in Search Console there's little to analyze, and you're better off simply creating good content and waiting until Google knows you. I'll tell you that, before you pay.

Request

Request the audit

Three fields are enough. Within 1 business day, I'll let you know whether an audit makes sense in your situation and when you can expect it.

Know not only what is wrong, but also what to do first